Three countries, two companies,
two multicultural teams
facing a challenge.
ABB is one of the few companies in the world that
manufactures technology for electrical generation
and industrial robotics.
ABB, Volvo Sweden and China
The challenge of manufacturing in China a Volvo car by the same quality as in Europe provide incredible results in processes, innovation, management and above all, relationships between the people who made up the teams of each of the participating companies.
An incredible story that deserves to be told
Using a Case Study format, we articulate the way to explain what happened and what made it possible.
Accessible to all and example of many
DLAB together with the Global PM Press Automation Solutions we created the structure, and the appropriate format for internal and external distribution.
The people who compose the companies
The value of DLAB was translated into highlighting in a case study the relationship between people from different companies and from different cultures in favor of carrying out a common project .
Naming.
Branding.
