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Identity of a technology company focused on identity analysis.

Icar was a startup from the Universitat 

from Barcelona.

 

A company dedicated to creating software

and hardware for the identification of identity documents, to enable transactions

between individuals and financial entities through IT channels in a secure way.

icar has recently been acquired by Mitek, a San Diego-based Nasdaq company,

California.

Desde el punto de vista de comunicación, icar estaba demasiado expuesta hacia el plano de la ingeniería, eclipsando su principal value: their know how in the implementation of their systems.

Their solutions were confused with its hardware products and software.

Articulamos una estrategia de comunicación a medio-largo plazo, centrada en convertir a icar en referente en el área de seguridad en_cc781905-5cde-3194 -bb3b-136bad5cf58d_IT and B2C based businesses.

Reordenamos las capas informativas, creando un eje conceptual y transversal : Business fraud proof, y diseñamos el discurso de venta_cc781905-5cde-3194-bb3b -136bad5cf58d_de forma adaptable to each actor towards where the sales force was directed.

From this transversal concept, we shaped a series of tools, with full capacity to transmit the real values of_cc7819de_la05-cc7819d_ 3194-bb3b-136bad5cf58d_company, strengthening the dissemination of its know-how and creating a solid connection with its

client.

Branding.

Website design.

icar Mitek
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