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Optrex and Optrelam

Reckitt Benckiser Healthcare increased its range of Optrex and Optrelam eye products with the addition of the Actimist line 2.

An innovative spray system that is applied to closed eyes and repairs the lipid barrier of the eye.

We collaborate in the launch of the product in Spain, we design and implement materials for prescription pharmacies, point of sale and final consumer, following the international graphic line.

The fundamental characteristic of the product is its mode of application, which is why special emphasis was placed on the design and production of a POS with a built-in tester. The entire campaign was supported with a great campaing on television.



prescription campaign.

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