Reckitt Benckiser Healthcare increased its range of Optrex and Optrelam eye products with the addition of the Actimist line 2.

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An innovative spray system that is applied to closed eyes and repairs the lipid barrier of the eye.

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We collaborate in the launch of the product in Spain, we design and implement materials for prescription pharmacies, point of sale and final consumer, following the international graphic line.

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The fundamental characteristic of the product is its mode of application, which is why special emphasis was placed on the design and production of a POS with a built-in tester. The entire campaign was supported with a great campaing on television.

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